Here’s a niche within a niche: a cruise not just for baby boomers, but for single baby boomers.
It makes sense, because while lots of cruises are filled with boomers, cruises — ever popular with couples, families and even groups of friends — can be difficult for single travelers.
Where does a single traveler sit at dinner? Where does a single traveler find a dance partner? Where does a single traveler find someone to just hang out with?
The problem may even be greater for travelers over 50.
To meet this need, Singles Cruise is sponsoring an eight-night “Baby Boomers Caribbean Adventure Singles Cruise” for singles born between 1946 and 1964, embarking November 16 from Ft. Lauderdale, Florida, aboard the Carnival Freedom.
The eastern Caribbean cruise will call at the islands of St. Thomas, U.S. Virgin Islands; Antigua; Tortola, British Virgin Islands; and Nassau in The Bahamas.
Activities may include cocktail parties, costumed theme nights, private dances, speed meeting sessions, pub crawls, pool parties and karaoke. Optional and additionally priced singles-only shore excursions may also be arranged.
Not everyone onboard the ship will belong to this group, so to take advantage of the singles-only activities boomers have to book through singlescruise.com.
As I’ve written about several times on this blog, niche cruising is becoming more and more popular with the public, and therefore those who market cruises should be more and more attuned to it.
It’s the coming wave in the cruise industry.