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The Expert in Baby Boomer Travel

Travel Copywriter

Travel shaming

Boomers are willing to spend to take experiential trips such as walking tours in Ireland. Photo from Walking the World

Would you take a walking tour in Ireland now — and tell your friends about it? Photo from Walking the World

As dedicated travelers, what are we to think of the concept of “travel shaming” — the notion that it’s irresponsible to travel or even plan future trips during a pandemic?

According to a recent New York Times article, people desperate to get out of their houses after months of self-quarantining are heading off on the road — but are traveling on the sly, reluctant to post pictures on social media or even to tell friends they’re leaving, for fear of being judged.

As the Times quoted Harvard Business School assistant professor, Jillian Jordan, who studies moral psychology: “The pandemic presents a unique case of travel entering the moral sphere, because there are two things that happen when you travel: The first is that I put myself at risk, and… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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