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The Expert in Baby Boomer Travel

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Pandaw River Expeditions

Uniworld's River Victoria sails Russian waterways. Photo from Uniworld Boutique River Cruises.

Uniworld’s River Victoria sails Russian waterways. Photo from Uniworld Boutique River Cruises.

River cruising has gone global, in a big way.

In yesterday’s post, we had a look at the phenomenal rise of European river cruising over the past few years, to the degree that many 2014 cruises are already sold out or nearly sold out.

Baby boomer travelers are the primary driving force behind the river cruise phenomenon, which has averaged a 14 percent annual growth over the past decade.  (Just 20 years ago, most European river cruises were day cruises only.)

One line alone, Viking River Cruises — which caters mainly to baby boomers —  will soon have 48 river cruise ships operating on European waterways, with 30 of them launched in the past three years.

In Russia, a series of waterways links Moscow and St. Petersburg. Viking, Uniworld Boutique River Cruises, Imperial River… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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