Imperial River Cruises
River cruising has gone global, in a big way.
In yesterday’s post, we had a look at the phenomenal rise of European river cruising over the past few years, to the degree that many 2014 cruises are already sold out or nearly sold out.
Baby boomer travelers are the primary driving force behind the river cruise phenomenon, which has averaged a 14 percent annual growth over the past decade. (Just 20 years ago, most European river cruises were day cruises only.)
One line alone, Viking River Cruises — which caters mainly to baby boomers — will soon have 48 river cruise ships operating on European waterways, with 30 of them launched in the past three years.