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The Expert in Baby Boomer Travel

Travel Copywriter

Ocean City NJ

An aerial ad flies over the Ocean City, NJ, beach.

An aerial ad flies over the Ocean City, NJ, beach. Photo by Clark Norton

Ever since my family and I have been coming to the Jersey Shore in summer — off and on for more than 30 years — I’ve spent a few minutes each beach day staring up at the sky as small planes tow intriguing banners with messages advertising various places to eat, drink and otherwise spend your money.

Such as: “$1 beer every Monday night at Captain Bob’s Brew Dock!”

Or: “Try Luigi’s for the Best Lasagna in South Jersey!”

Or: “Empty Your Wallet at the Trump Palace in Atlantic City!”

Well, I made that last one up, though it would constitute truth in advertising.

I’ve often wondered, though, just how much effectiveness such ads have — do they really rake in enough customers that it pays for Luigi to hire a small plane for, say, a… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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