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The Expert in Baby Boomer Travel

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hiking benefits

Beavertail cacti bloom in Kanab Creek, Grand Canyon National Park. Photo by Mitch Stevens.

Beavertail cacti bloom in Kanab Creek, Grand Canyon National Park. Photo by Mitch Stevens.

In the spirit of the holiday season — and getting into shape after indulging in all those holiday parties — I’m running a guest post from my fellow Tucson, Arizona, resident Mitch Stevens, founder of Southwest Discoveries.

Mitch or one of his trained guides at Southwest Discoveries will take you on a personalized hiking tour in the Tucson region or around Arizona, including the Grand Canyon and Sonoran Desert.  His market is primarily baby boomers and multi-generational hiking groups, which is how Mitch and I originally connected.

Appropriately, Mitch writes about the benefits of going hiking (which I can now do in the winter, having recently relocated from upstate New York to sunny Tucson — following in the footsteps, as it were, of countless other baby boomers heading south and west).

So I’ll hand… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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