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The Expert in Baby Boomer Travel

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Visit Sweden USA

Photo by Henrik Trygg

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Oscars 2021 Gift Bag Includes a Stay at Sweden’s Remote Lighthouse Island of Pater Noster

–Visit Sweden USA

A headline in a press release about an offering this year in the “Oscars gift bag” — a bulging mix of high-end swag presented to Academy Award nominees in five top acting and directing categories — caught my eye today.

I was even more intrigued when I continued reading from the release, which was distributed by Visit Sweden USA, the Swedish tourism organization:

When the whole world turns its eyes to the Oscars on April 25, Sweden’s remote lighthouse island of Pater Noster will once again be in the spotlight.

“While just four actors and one director will bring home the gold in the top individual categories, all 24 Oscars nominees receive a gift bag including a stay at this lighthouse turned hotel perched at the… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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