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The Expert in Baby Boomer Travel

Travel Copywriter

Tucson sightseeing

The Tucson Festival of Books attracts more than 100,000 people per year. Photo from Visit Tucson.

The Tucson Festival of Books attracts more than 100,000 people per year. Photo from Visit Tucson.

Thanks to the hundreds of people who stopped by my booth at the Tucson Festival of Books over the weekend!

It’s the nation’s third largest book fest, attracting more than 100,000 visitors per  year from around the U.S. and beyond.

The festival lineup features dozens of writers, publishers and other literary types appearing on various panel discussions, as well as hundreds of booths stocked with books for sale, informative events and demonstrations, and fun book- and science-related activities geared for kids, among other attractions.

My grandson, Conrad, age 2, was thrilled to meet the costumed character of Pete the Cat, his favorite literary figure. (Pete the Cat is known for his slogan, “It’s all good,” even in the face of adversities such as stepping in piles of strawberries or seeing duck friends… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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