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The Expert in Baby Boomer Travel

Travel Copywriter

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A  stony-face Queen's Guard.

A stony-faced Queen’s Guard.

An Australian publication recently nominated candidates for the four worst tourists of the past few years. (To my knowledge, none are baby boomer travelers.)

Here are the four, with names omitted to protect the innocent:

1. Everyone who has been to London has no doubt seen the Queen’s Guards who march and stand stony-faced in front of Buckingham Palace, and I’m sure there have been a number of tourists over the years who have tried to make them laugh, smile, or even give the slightest reaction. And it never works — or almost never. In 2009, one young man from Colombia was so obnoxious in mimicking a guardsman’s gait as he marched solemnly along that the guardsman broke ranks and went over to give the tourist an angry shove from behind. And really, who could blame him?

2. Halfway around the world, three British tourists,… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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