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The Expert in Baby Boomer Travel

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Horseshoe Bend in Arizona's photogenic Red Rock Country. Photo by Michael Madsen.

Horseshoe Bend in Arizona’s photogenic Red Rock Country. Photo by Michael Madsen.

When I moved to Tucson in late 2015, one of the first people I looked up was Mitch Stevens, who runs a tour company called Southwest Discoveries, which specializes in hiking and walking tours in some of Arizona’s most spectacular scenic areas.

While Southwest Discoveries is relatively new, Mitch is an old hand at leading hikes and tours, with an extensive background at the helm of Sierra Club outings. He’s particularly interested in drawing baby boomers to his tours, which is how we originally connected.

Mitch has lived in Arizona for decades and is a walking encyclopedia in the geology, archaeology, history, and culture of the Southwest.

Arizona’s searing summer heat levels off in Autumn, with October and November ushering in perfect hiking weather that lasts throughout the winter and into spring.

Red Rock Country

Mitch has… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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