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The Expert in Baby Boomer Travel

Travel Copywriter

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Alexander Hamilton cuts a dashing figure on the U.S. ten dollar bill.

Alexander Hamilton cuts a dashing figure on the U.S. ten dollar bill.

Hamilton — a musical about the life of Alexander Hamilton, one of the U.S. Founding Fathers and the first Secretary of the Treasury under President George Washington — is the hottest show on Broadway, currently showing at the Richard Rodgers Theatre. The cast recording was also one of the top albums of 2015.

It’s fitting to mention it today because Hamilton was born on January 11, 1755 (some sources say 1757).

One of the leading figures in the American Revolution, Hamilton was known as a brilliant orator and influential advocate of a strong federal government, putting him at odds with Thomas Jefferson and provoking jealousy from his one-time friend Aaron Burr, who eventually killed Hamilton in a duel. (Burr, a fascinating figure in his own right, is now primarily remembered for shooting his rival.)

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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