As a blogger, I’m always looking for helpful tips on how to expand my readership.
For instance, the tip I got to include the words “Miley Cyrus” in a headline has resulted in tons of search-engine-driven hits, even though the blog post (which was about baby boomer travel) had nothing to do with Miley Cyrus.
I ignored the tip not to use the word “algorithm” in a headline and lived to regret it, even though my use of it — “Algorithm and Blues: 99 Ways That Google Is Destroying Baby Boomer Travel” — seemed clever enough. But maybe 99 was pushing it because only my mother read it, and even she stopped at number 63.
So when I came across a tip that a blog should be written at an eighth-grade reading level, it caught my attention. It seems the majority of… Continue reading
The answer to the above heading is “probably not.”
But it may have caught your attention. And that’s the point.
Celebrities — celebrity news, celebrity endorsements, celebrity appearances — can help drive traffic to businesses, including travel businesses.
And while Miley Cyrus and her “twerking” routine — which Yahoo reported was one of the top-searched items of 2013 — may not be a baby boomer obsession, other, shall we say more mature, celebrities can be very helpful indeed.
In the theme cruise column I write for Porthole Cruise Magazine, some of the most successful cruises I’ve featured use appearances by old-time baseball stars, soap opera stars, Broadway music stars — even political pundits who often show up on TV — to attract passengers. The passengers get to mix and mingle with the celebrities, the cruise lines get to fill cabins, and… Continue reading