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The Expert in Baby Boomer Travel

Travel Copywriter

Magic Johnson

Miley Cyrus putting

Miley Cyrus putting “twerking” into the news.

The answer to the above heading is “probably not.”

But it may have caught your attention. And that’s the point.

Celebrities — celebrity news, celebrity endorsements, celebrity appearances — can help drive traffic to businesses, including travel businesses.

And while Miley Cyrus and her “twerking” routine — which Yahoo reported was one of the top-searched items of 2013 — may not be a baby boomer obsession, other, shall we say more mature, celebrities can be very helpful indeed.

In the theme cruise column I write for Porthole Cruise Magazine, some of the most successful cruises I’ve featured use appearances by old-time baseball stars, soap opera stars, Broadway music stars — even political pundits who often show up on TV — to attract passengers.  The passengers get to mix and mingle with the celebrities, the cruise lines get to fill cabins, and… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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