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The Expert in Baby Boomer Travel

Travel Copywriter

William Faulkner

Hemingway at work.

Hemingway at work.

Hemingway again, in later years.

Hemingway again, in later years.

As a blogger, I’m always looking for helpful tips on how to expand my readership.

For instance, the tip I got to include the words “Miley Cyrus” in a headline has resulted in tons of search-engine-driven hits, even though the blog post (which was about baby boomer travel) had nothing to do with Miley Cyrus.

I ignored the tip not to use the word “algorithm” in a headline and lived to regret it, even though my use of it — “Algorithm and Blues: 99 Ways That Google Is Destroying Baby Boomer Travel” — seemed clever enough. But maybe 99 was pushing it because only my mother read it, and even she stopped at number 63.

So when I came across a tip that a blog should be written at an eighth-grade reading level, it caught my attention. It seems the majority of… Continue reading

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Getting On Travel Top Boomer Travel Blog 2018 Badge

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Top Senior Adventures Blog

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Best Baby Boomer Travel Blogs in 2015

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NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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