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The Expert in Baby Boomer Travel

Travel Copywriter

luxury cruises

Here’s an interesting way to spice up a cruise:

On Hapag-Lloyd’s five-star-plus ship Europa 2 — considered the finest ship afloat today — the passengers will get to decide most of the itinerary. This should appeal to many baby boomers’ sense of adventure.

The ship will set sail from Istanbul on May 14, 2016, and reach Piraeus, Greece, the port of Athens, 10 days later, but where it goes in-between will be decided by the passengers once the ship has set sail.

The Captain will offer some help by letting those aboard know where the sun will be shining brightest during those days. And lecturers on board will present the highlights of the potential destinations.

While the Europa 2 is a German ship, this “Surprise Cruise” is bilingual with English shore excursions. (You just don’t know where the shore excursions will be.) I sailed on the Europa 2… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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