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The Expert in Baby Boomer Travel

Travel Copywriter

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Paris' Arc de Triomphe -- will a wronged customer triumph in the end? Photo by Dennis Cox/WorldViews

Paris’ Arc de Triomphe — will a wronged customer triumph in the end? Photo by Dennis Cox/WorldViews

I received a note from a reader yesterday about a travel company that has a lavish website and sells a luxury product that is geared to customizing trips for individual travelers.

The problem, according to this reader — who wants to be identified only by his initials, G.M. — is that when he asked for service, they didn’t want to take his money — and a fair amount of it, at that.

It seems they wanted more.

Here’s the backstory: G.M., a longtime, now retired operating room nurse, is planning his first big vacation  in decades, a two-week trip to Paris. Due to the generosity of a wealthy patient, he’ll be staying in a suite at one of Paris’ most luxurious hotels, and, with the help of donated frequent flyer miles, winging… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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