Tours That Give Back Get Boomers’ Travel Business in Return

Baby boomers birding in the Caribbean. Photo from Carefree Birding

Many baby boomers who came of age in the 1960s and 1970s and were nurtured in the anti-war, civil rights and environmental movements have retained a good deal of their youthful idealism throughout their lives.

Surveys, including my own research, have shown that boomers in general are more likely to choose a particular tour operator if that operator gives something back to the localities they visit — whether to schools or health clinics in Nepal, conservation efforts in Kenya, environmental clean-up in Ecuador or other causes or charities.

Ken Burgener and Linda Warschauer, who run Carefree Birding birding cruises out of their Florida office, make it a practice to donate all the money they would otherwise make in profit from shore excursions during their cruises to various birding-related causes in port.

In Roatan, Honduras, for example, they donated the money… Continue reading →