Google Analytics Alternative

The Expert in Baby Boomer Travel

Travel Copywriter
New Zealand's Southern Alps

New Zealand’s Southern Alps — photo by Clark Norton

A 2010 AARP survey of U.S. baby boomers turning 65 in 2011 caught my eye. According to its findings, those responding picked “travel” more than any other answer when asked what their “major ambition for the next five years” would be. “Travel” topped such categories as “improve health,” “retire,” “improve finances,” “improve housing/home projects,” “enjoy relationships with family and friends” and “relocate.”

Surveys show that boomers want to travel far and wide as well. Australia and New Zealand top wish lists, followed by Europe, and then by North American locations. Asia, Africa, the Antarctic and other exotic spots also attract many boomers.

Boomers are active travelers, willing to spend their money on adventurous, educational and creative forms of travel. Tour agencies, tourism bureaus, resorts and lodges, cruise lines, and other travel companies take heed – if you overlook boomers, you’re overlooking a huge, affluent market for your businesses.

Leave a Reply

Your email address will not be published. Required fields are marked *

Auto Europe Car Rental

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Sign up to follow my blog


 Follow me on Twitter
 Connect on Facebook
 Amazon Author page
 Connect on LinkedIn

Travel Writing Blogs

Save

Getting On Travel Top Boomer Travel Blog 2018 Badge

2014Seal_Gold

Baby

Top Senior Adventures Blog

Save

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Save

Best Baby Boomer Travel Blogs in 2015

image001

NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

Auto Europe Car Rental