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The Expert in Baby Boomer Travel

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Virginia Beach Neptune Festival

Aerial shot of Virginia Beach. Photo from the Virginia Beach CVB.

Aerial shot of Virginia Beach. Photo from the Virginia Beach CVB.

Prior to my recent visit to Virginia Beach, Virginia, I hadn’t been there in decades. The last time I was there, back in the early ’80s, I was participating in a brainstorming session for an NPR radio series and we were holed up for an entire weekend in a hotel room with tantalizing views of the beach outside, but with no way to even get a whiff of fresh air.

Why they bothered to fly us all the way to Virginia Beach and ensconce us in a waterfront hotel, I’ll never know. The series, which was about the “Future,” never even got made.

It was torture, because the beach at Virginia Beach is truly beautiful, the boardwalk and waterside seafood restaurants beckon, and there are any number of activities to enjoy — including historical sights, parks, and a… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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