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The Expert in Baby Boomer Travel

Travel Copywriter

video games

When I first saw this infographic from the UK company Computer Planet about the health benefits of playing video games, I thought, “Hmm, interesting, but how much relevance does it have to baby boomers?”

After all, the prototypical image of gamers is of young men — who, as the infographic itself suggests, are seen as “anti-social hermits who shut themselves in their bedrooms day and night.”

And along with that image goes empty pizza boxes, bottles of soda or beer, maybe a haze of cigarette smoke…you get the picture.

Then I did a little research and was surprised to read that nearly a quarter of all gamers in the U.S. are age 50-plus, outdistancing those aged 36-49 and not too far behind the under 18 and 18-35 age ranges.

There’s more: according to surveys by Pew Research, in 2017 55 percent of Americans aged 50 and up played video… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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