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The Expert in Baby Boomer Travel

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Vanilla Islands

The exotic Seychelles of the Indian Ocean. Photo from Seychelles.org

The exotic Seychelles of the Indian Ocean. Photo from Seychelles.org

I’m going to hazard a guess that most readers will not know where the Vanilla Islands are or what they are. At least not under that name.

The “Vanilla Islands” is actually a brand name used for marketing tourism to the seven Indian Ocean island countries of the Seychelles, Madagascar, Mauritius, Maldives, Mayotte, Reunion, and the Comoros. Most baby boomers will certainly be familiar with the Seychelles, Madagascar, Maldives, and Mauritius, though they may know less about Mayotte, Reunion and the Comoros.

I think it’s a wonderful idea for island countries spread widely across the Indian Ocean to join together for marketing purposes. (The brand name was established in 2010 and the grouping has since grown from four to seven.)

One of their goals is to reduce paperwork and join together in other ways to make it easier to visit… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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