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The Expert in Baby Boomer Travel

Travel Copywriter

Tokyo Olympics

Sunday afternoon in Ueno Park, Tokyo.
Sunday afternoon in Ueno Park, Tokyo. Photo by Catharine Norton

I don’t envy the Japanese officials who are trying to stage an Olympics in the middle of a pandemic. In fact, word is that they considered cancelling the whole shebang just three days before the Opening Ceremonies.

According to polls and protests, a majority of Japanese aren’t on board with the Games, due to rising COVID cases, limitations on their activities, cost overruns, and, of course, the usual scandals that surround any Olympics. Sponsors like Toyota aren’t happy either, and are downplaying their roles.

Some $15 billion has been invested in the Games so far, with no spectators allowed except for the media and a smattering of VIPs. How many bento boxes from the mostly deserted concession stands can they consume?

The weather is hot and muggy and may be brewing a typhoon.

The director of the Opening Ceremonies was… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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