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The Expert in Baby Boomer Travel

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SS Maria Theresa

Uniworld's European Jewels river cruise will feature the SS Maria Theresa. Photo from Uniworld.

Uniworld’s European Jewels river cruise will feature the SS Maria Theresa. Photo from Uniworld.

I’ve often wondered about the derivation of the ship godmother tradition. A female celebrity of some sort says a few nice words about a new vessel and, in theory, breaks a bottle of Champagne across the bow to christen it.

According to one account I read, the tradition goes back thousands of years to when pagan priests would douse a new ship with blood as a kind of bon voyage send-off.

Somehow this morphed into celebrity godmothers and bottles of bubbly. Even royalty have gotten into the act. Queen Elizabeth II has served as godmother for a couple of Cunard’s “Queen” ocean liners, and Kate Middleton has  appropriately doused a Princess Cruises vessel.

Actresses Make Great Godmothers

Actresses are commonly tapped. In retrospect, I would have gladly splurged on a balcony… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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