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The Expert in Baby Boomer Travel

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Sound of Music film locations

Austria's Lake Country near Salzburg.  Photo from VBT.

Austria’s Lake Country near Salzburg. Photo from VBT.

The much-beloved film The Sound of Music, which was released in 1965 and won the Oscar for Best Picture that year, did most of its location shooting in and around the city of Salzburg, Austria.

It’s hard to imagine many baby boomers who don’t know the (somewhat fictionalized) story of how the musically inclined von Trapps — composed of would-be-nun-turned-nanny Maria (Julie Andrews), Baron von Trapp (Christopher Plummer), and a parcel of cute kids who could belt out catchy tunes like “Do-Re-Mi” — became a family and fled the Nazis in Austria for safe haven elsewhere.

After hiking over the mountains (in the movie, at least), they eventually made their way to the United States and became known as the Trapp Family Singers.

The gorgeous Austrian scenery, the infectious music by Rodgers and Hammerstein, Julie Andrews twirling on a mountaintop in the… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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