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The Expert in Baby Boomer Travel

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Schonbrunn Palace

Vienna's Schönbrunn Palace was too small for Empress Maria Theresa. Photo by Clark Norton.

Vienna’s Schönbrunn Palace was too small for Empress Maria Theresa. Photo by Clark Norton.

I’d been to Vienna several times before my recent visit there with Insight Vacations — a company that runs high-class tours of Central Europe and many other destinations throughout the world — but I learned a number of things I didn’t know about the city, largely thanks to our excellent guides and our tour director, Neira Milkovic .

* Vienna sports the world’s oldest zoo, the Tiergarten Schönbrunn, which dates from 1752 and is located within the gardens of Schönbrunn Palace.

* The gardens at Schönbrunn Palace are as big as the country of Monaco. The palace was the summer hunting “cottage” of the Habsburgs, who ruled Austria and much of Europe for hundreds of years; despite its nearly 1,500 rooms and 3,000 servants to tend them, Empress Maria Theresa, who ruled from 1640-80,… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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