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The Expert in Baby Boomer Travel

Travel Copywriter

Josh Wyatt

A Generator Hostel in Berlin. Photo from Generator Hostels.

A Generator Hostel in Berlin. Photo from Generator Hostels.

Recently I talked about the new breed of luxury hostels that are popping up around Europe and appealing not only to younger travelers — as hostels traditionally have — but to baby boomer travelers as well.

Now the excellent travel site skift.com has a piece  interviewing Josh Wyatt, director of hospitality and leisure at the company that owns Generator Hostels, the leading brand of luxury hostels with eight locations and more on the way. It’s definitely worth a follow-up to hear what he has to say.

For starters, as the skift.com piece points out, Generator is “aggressively targeting” higher-income older travelers by offering a number of guest rooms for singles and couples that include private bath.

For instance, the 154-room Generator Barcelona, which opened this past spring, has devoted more than a fifth of its rooms to singles… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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