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The Expert in Baby Boomer Travel

Travel Copywriter

. Joe Sonderman

240x4009780760349748This year I’ve come across five travel-related books I’d like to highlight.

I think any or all of them would make great gifts for the baby boomer traveler on your list — or anyone else who enjoys a dose of history and adventure with their travels or making new discoveries on the back roads of America.

All are from the Minneapolis-based Quarto Publishing Group USA, under the imprints Voyageur Press and Zenith Press.

I’ll feature all the books in this and upcoming posts.

The first, Route 66 Roadside Signs and Advertisements, is written by Joe Sonderman, with photography by Sonderman and Jim Hinckley. It was issued by Voyageur Press in 2016.

If you remember traveling on Route 66 — or even just getting your kicks by watching the early 1960’s Route 66 TV show starring Martin Milner — you will love this book. It’s guaranteed… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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