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The Expert in Baby Boomer Travel

Travel Copywriter

Expedia

If Niagara Falls is on your

If Niagara Falls is on your “bucket list,” Expedia may get you there. Photo from Niagara Falls State Park.

You may have seen the Expedia.com TV commercial in which a man stops random passersby, questions them about their dream trips and inquires, “If you were asked to drop everything right now, would you go?” and suggests that Expedia is ready to buy them a ticket and send them wherever they want — if they go now.

The ad is titled “Find Your Spontaneity,” a teaser for Expedia’s current “Trip A Day Giveaway” promotion.

Some say no, they just couldn’t do it today. But one man, whose dream is going to China, does agree to leave that night — and the next image we see is him standing on the Great Wall, not quite believing his good fortune.

The first thing that bothered me about this ad is that unless… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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