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The Expert in Baby Boomer Travel

Travel Copywriter

Baton Rouge

Huey Long campaign poster -- his song and slogan were

Huey Long campaign poster — his song and slogan were “Every Man a King.”

Along with the LSU Fighting Tigers, Baton Rouge, the capital of Louisiana, seems obsessed with Huey Long.

LSU, whose football stadium holds 92,450 people and whose mascot, Mike, is a real 750-pound tiger who lives in a $3 million enclosure until it’s time to come out to the games and roar, is clearly number one in local hearts, but Huey Long — the long dead ex-governor and senator, assassinated some 80 years ago–  must be number two.

Long, who gave himself the nickname “Kingfish,” is the subject of sizable exhibits both at the Capitol Park Museum (part of the Louisiana State Museum system) and at the Old State Capitol building, an architectural gem — it resembles a castle — that Long hated and where he was once impeached.

Long hated it so much that… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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