Earlier this week I received e-mailed birthday greetings from a car dealer, my dentist, a local restaurant and a store specializing in outdoor clothing and gear, all businesses I have patronized at least once in the past.
While none of these caught my attention as much as, say, the e-cards and e-mails I got from family and friends, they did give me a few momentary warm and fuzzy feelings about these various businesses (even my dentist). But are they more likely to get my repeat business because of them?
Maybe, maybe not. At the very least, they reminded me that they exist, and that’s a start. Only one of them, though, gave me a further incentive to actually pay a visit, and that was the outdoor gear store, which included a printable coupon for $15 off purchases to spend during my… Continue reading