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The Expert in Baby Boomer Travel

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The Little Havana Food Tour in Miami is one experience you can book at Peek.com. Photo from Miami Culinary Tours.

The Little Havana Food Tour in Miami is one experience you can book at Peek.com. Photo from Miami Culinary Tours.

Let’s say you’re on your way to San Francisco and you’re looking to do things beyond the standard trip to Fisherman’s Wharf, a stroll through Golden Gate Park, or a cable car ride.

Maybe you’d like a sailing tour of San Francisco Bay, a walking tour through North Beach, an electric bike tour of San Francisco, or a food and farm tour of Marin County.

Or maybe you didn’t even know these latter possibilities existed.

This is where a relatively new website called Peek.com comes in. You can go to the site, click on San Francisco (there’s a colorful box with a picture of the Golden Gate Bridge on the home page), and an array of possible activities will come up, organized by categories: Food and Drink, Romantic, Under $50, Off the Beaten Path, Adventure, What to Do With Kids, etc.

In short, it’s an experiential travel site. You can’t book a flight or a hotel there, but you can book a variety of experiences and activities that you might not even have known about.

It’s a great site for baby boomer travelers who are looking for something different from the ordinary — as many boomers are.

Every activity does come with a price tag (clearly displayed) — there are no freebies on the site that I can find. But for the tours and activities I’m familiar with, the prices seem reasonable. For example, the culinary tours in Miami that I wrote about in an earlier blog post are priced the same as the tours are when purchased directly from the company.

Right now Peek.com is primarily for U.S. destinations: seven in the eastern part of the country (Boston, Chicago, Miami, New York, Orlando, Philadelphia and Washington, DC); six in the western part of the U.S. (Las Vegas, Los Angeles, Napa/Sonoma, San Diego, San Francisco and Seattle); and Hawaii (the Big Island, Kauai, Maui and Oahu).

Only two foreign destinations are currently available: London and Paris (where categories include What to Do at Night, What to Do When It Rains, and History and Culture). But the website has been expanding its domestic offerings for the past year, so I expect it to add more European and other cities as time goes on.

One reason I like Peek.com is that the website is extremely user friendly. As soon as you hit the home page, you know what it’s about and how to navigate it. And they’ve just introduced a mobile app so you can access the site more easily as you travel.

There are lots of sites for researching travel destinations, but this one hits the bull’s-eye for the niche it’s trying to serve.

 

Be sure to download my free report, “How to Ride the Coming Wave of Boomers,” available here. It’s all about the best ways to market travel to baby boomers — the biggest-spending group of travelers the world has ever seen. It’s also the easiest way to subscribe to my blog, so you won’t miss a posting. Thanks!

 

 

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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