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The Expert in Baby Boomer Travel

Travel Copywriter

In a recent post we reported on “gramping” — an amalgam of grandparenting and camping — aimed at baby boomers who want to stay in the comfort of a lodge while the younger generations of their family sleep in tents at nearby campsites.

Now another lodging is adding its own creative twist to lure baby boomers: Baby Boomer Adventure Camp.

Purity Spring Resort -- time for camp, boomers!

Purity Spring Resort — time for camp, boomers! Photo from Purity Spring

From September 20-22 this year, The family-owned Purity Spring Resort in East Madison, New Hampshire, will host a weekend’s “camp” intended to tweak the nostalgia button resting inside each baby boomer’s heart — in this case, reliving those carefree days at summer camp back when we were kids (even if it is in the fall).

Campers can participate in classic activities like swimming in the lake, hiking, archery, tennis and kayaking.

But then comes the twist: according to the resort, they will also enjoy “more adult experiences like a wine and cheese tasting, guest speakers, yoga and group meals” at the resort’s restaurant.

I know that if there was wine tasting going on at any of the summer camps I attended, it was strictly sub rosa, and yoga would have been regarded with almost equal suspicion. For that matter, anything considered “adult” in nature was frowned upon. So, in effect, Purity Spring has added the allure of the forbidden as well.

In any event, I think the resort is onto something here. Nostalgia + wine tasting + fun and games = baby boomer bookings.

More fine marketing.

 

Be sure to download my free report, “How to Ride the Coming Wave of Boomers,” available here. It’s all about the best ways to market travel to baby boomers — the biggest-spending group of travelers the world has ever seen.

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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