In a recent post we reported on “gramping” — an amalgam of grandparenting and camping — aimed at baby boomers who want to stay in the comfort of a lodge while the younger generations of their family sleep in tents at nearby campsites.
Now another lodging is adding its own creative twist to lure baby boomers: Baby Boomer Adventure Camp.
From September 20-22 this year, The family-owned Purity Spring Resort in East Madison, New Hampshire, will host a weekend’s “camp” intended to tweak the nostalgia button resting inside each baby boomer’s heart — in this case, reliving those carefree days at summer camp back when we were kids (even if it is in the fall).
Campers can participate in classic activities like swimming in the lake, hiking, archery, tennis and kayaking.
But then comes the twist: according to the resort, they will also enjoy “more adult experiences like a wine and cheese tasting, guest speakers, yoga and group meals” at the resort’s restaurant.
I know that if there was wine tasting going on at any of the summer camps I attended, it was strictly sub rosa, and yoga would have been regarded with almost equal suspicion. For that matter, anything considered “adult” in nature was frowned upon. So, in effect, Purity Spring has added the allure of the forbidden as well.
In any event, I think the resort is onto something here. Nostalgia + wine tasting + fun and games = baby boomer bookings.
More fine marketing.
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