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The Expert in Baby Boomer Travel

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York ghost tours

York Minster, an impressive Gothic cathedral, smells like...?

York Minster, an impressive Gothic cathedral, smells like…?

Until this morning, when I read about it in eTurboNews, I hadn’t heard about York, England’s “world famous” (as the Visit York website puts it) smellable travel guide to that alluring city, adding a key sensory sensation to what is normally a sight-only medium.

If a picture is worth a thousand words, then a smellable picture must add a few hundred more.

The guide, called Smell York — which is straightforward enough, though I might have chosen something less edgy like “York Aromas” — invites you to scratch and sniff 12 different scents to cajole you into literally sniffing out various York attractions and shops.

Some are clearly pleasant — drawing you towards the city’s chocolatiers, tea shops, and floral gardens — and others perhaps less seductive. For instance, one scratch and sniff yields the “haunting aromas of… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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