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The Expert in Baby Boomer Travel

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Visa Waiver Program

Are we losing baby boomer and other tourists from Britain because of onerous visa requirements for British travel writers? Photo from examiner.com.

Are we losing baby boomer and other tourists from Britain because of onerous visa requirements for British travel writers? Photo from examiner.com.

As of 2012, the last full year for which data is available, the United Kingdom saw visitor volume to the U.S. drop for the fourth consecutive year, with volume down nearly one million visitors since its peak of 4.7 million in the year 2000. Since 2005, the drop-off has been 13 percent, representing 582,000 fewer visitors from the UK.

In financial terms, this represents a spending drop by British tourists in the U.S. of $848 million in 2012 as compared to 2005.

That’s a big loss for U.S. tourism.

One traditional way for tourism agencies to ramp up visitation is to invite foreign journalists — specifically travel writers — to tour a country and write about it. Of course, magazines and other publishers also send travel writers off… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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