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The Expert in Baby Boomer Travel

Travel Copywriter

Vantage Travel

A Ganges morning in Varanasi, India. Photo by Dennis Cox/WorldViews.

A Ganges morning in Varanasi, India. Photo by Dennis Cox/WorldViews.

You’ve done Europe’s Danube, Rhine and Seine, and maybe Russia’s Volga, Portugal’s Douro, or Central Europe’s Elbe.

You’re a devotee of river cruising, and you’re not alone. River cruising is the hottest segment of the cruise industry right now, fueled in large part by baby boomers who enjoy the small ships, the close-up passing scenery, and the informative shore excursions, often included in the price.

European waterways from Spain and Portugal east to the Black Sea are now teeming with river vessels, with more being launched every year.

Cruise lines such as Viking, Uniworld, AMA Waterways, Avalon, Scenic, CroisiEurope, and Emerald Waterways are all competing fiercely for your business there, churning out sleek new ships with tons of innovations like floor to ceiling windows that open up and turn into virtual “balconies” with sitting areas.

Uniworld just launched… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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