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The Expert in Baby Boomer Travel

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Treehotel Sweden

The floating Arctic Bath Hotel and Spa. Photo by Johan Kauppi

The floating Arctic Bath Hotel and Spa. Photo by Johan Kauppi

Every once in a while some travel information crosses my desk (well, appears in my email) that I feel an immediate need to pass along. Such is the case with the floating Arctic Bath Hotel and Spa, which is due to open in the fall of 2018.

The six-room hotel and spa is said to sit in the ice during winter and float on the river during summer.

The location is in far northern Sweden in the area that’s renowned for having the best Northern Lights viewing in the world.  The river is the Lule, which freezes in winter and thaws in summer, allowing for the above-mentioned sitting and floating.

Off the Map Travel — a UK-based agency that specializes in Northern Lights viewing trips — handles bookings for the Arctic Bath Hotel, which was developed by… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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