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The Expert in Baby Boomer Travel

Travel Copywriter

Travelocity.ca

Multi-generational travel is a popular offering from Road Scholar tours; boomers and millennials together in Costa Rica. Photo from Road Scholar.

Multi-generational travel is a popular offering from Road Scholar tours; boomers and millennials together in Costa Rica. Photo from Road Scholar.

Much like U.S. baby boomers, Canadian boomers have largely put their backpacking days in the rear-view mirror, seeking instead to pursue luxury and explore history, art, culture and warm beaches when they travel.

According to a Travelocity.ca survey of 1,004 randomly selected Canadians of two different generations (boomers and millennials), 89 percent of the boomers (born between 1946 and 1964) surveyed said they planned to travel just as much or more in 2014 than they did in 2013.

And 47 percent of them — spread just about equally between men and women — rate luxury travel as very important in their planning.

Twenty seven percent of the boomers surveyed listed exploring history, art and culture as their top priority, the most of any category. Just under a quarter of… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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