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The Expert in Baby Boomer Travel

Travel Copywriter

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The Aranui 3 sails the remote Marquesas Islands in French Polynesia.

The Aranui 3 sails the remote Marquesas Islands in French Polynesia. Photo courtesy of Aranui 3.

Some of the most interesting things you pick up at a huge travel-trade gathering like this past weekend’s New York Times Travel Show are what I would call tidbits — not big enough for an entire blog post, but nonetheless fun stuff.

Here are a few of my favorites from the show:

* You have to love a company — in this case Lion World Travel — whose eastern USA director of sales’ business card is, quote, “made by hand using the sanitized fibre from the dung of elephants, rhino and other wild herbivores of Africa.”

I didn’t get to meet the director of sales — Kathi Scott of Toronto — but her “100 % natural, 100% African, 110% recycled” paper business card intrigued me enough that I googled Lion World Travel and… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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