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The Expert in Baby Boomer Travel

Travel Copywriter

Spain travel 1970

Rome’s Trevi Fountain, 1970

When we last left Sandy Coghlan, an Aussie baby boomer who has written up her 1969-70 European travels in her new book, Yesterday: A Baby Boomer’s Rite of Passage, she was in Monaco enjoying the somewhat casual changing of the guard in front of Prince Rainier’s and Princess Grace’s fairytale palace.

If you haven’t read Part I of excerpts from her travel diary, you can go there now. As with Part I, I’ve added some of my own notes to provide context. Sandy has included her vintage photos and a few postcards from her travels.

We pick up the narrative in Rome, where she has gone to work as an au pair, looking after five children under the age of seven. (She confesses she got the job by saying she was the oldest of five children and had lots of experience looking after her… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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