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The Expert in Baby Boomer Travel

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River Cruising in Europe

The Viking Europe river boat, part of Viking's rapidly expanding fleet. Photo from Viking River Cruises.

The Viking Europe river boat, part of Viking’s rapidly expanding fleet. Photo from Viking River Cruises.

I’ve previously written in praise of Douglas Ward’s longstanding guidebook series Cruising and Cruise Ships (Berlitz), considered the bible of the industry when it comes to ocean-cruising ship reviews. His 2014 guide is in its 29th year of publication.

Now Ward is out with the first edition of River Cruising in Europe (Berlitz), and if you’re planning a river voyage in Europe anytime soon, it should be high on your reading list.

European river cruising, as I’ve noted a number of times in this blog, is the hottest segment of the cruising market right now. It’s especially popular among baby boomers – travelers in their 50s and 60s.

Viking River Cruises, the giant in the industry, has recently rolled out a dozen new ships to meet the growing demand, and now has… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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