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The Expert in Baby Boomer Travel

Travel Copywriter

Phillumeny

Part of my phillumeny collection

Last year, I confessed to being a hodophile (which is just a fancy word for someone who loves to travel).

Now I’m admitting to being a phillumenist.

If you don’t know what a phillumenist is, don’t worry — I didn’t even know it myself until yesterday, when I came across the word in a trivia quiz.

A phillumenist is someone who, naturally enough, engages in phillumeny: namely, collecting souvenir matchbook covers and match boxes. The word was coined in 1943 , derived from the Latin “lumen” for light, “philo” for loving, and “ist” for one who does something.

It’s apparently a particularly popular hobby in the UK, though major collectors are scattered across the globe.

My own collection dates from my childhood, and, truth to tell, I haven’t really practiced much phillumeny since the 1980s; my interest waned, and labeled matchbooks are also less ubiquitous… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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