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The Expert in Baby Boomer Travel

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The Freewheelin' Bob Dylan album -- what does it say about my travel preferences?

The Freewheelin’ Bob Dylan album — what does it say about my travel preferences?

If — as a Woodstock generation baby boomer in good standing — I choose to listen to Bob Dylan, The Band, the Rolling Stones, Tom Petty, Bob Seger, Derek and the Dominos, Cream, the Zombies and Pink Floyd, can advertisers predict where I plan to go on my next trip and how I’ll spend my time there?

Or, we could narrow it down even further — I’m listening to Bob Dylan on a Monday morning on my iPad in my office, and I just turned thumbs down on Guns N’ Roses and gave Neil Young a thumbs up.  Am I more likely to want to go whale watching in Alaska, stay at an all-inclusive Caribbean beach resort, or take a bus tour to Atlantic City? If an ad for whale watching in Alaska comes up,… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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