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The Expert in Baby Boomer Travel

Travel Copywriter

ocean cruising

A Viking longship cruises the Rhine. Photo from Viking Cruises.

A Viking longship cruises the Rhine. Photo from Viking Cruises.

River cruising has exploded in popularity over the past decade. River cruise lines are rapidly expanding from their strongholds in Europe into North America, Asia, Africa, and South America, adding new ships and innovations such as all-weather “indoor balconies” – sitting rooms facing floor-to-ceiling windows — every year.

It’s recently become the hottest segment of the cruise industry, with no signs of slowing down. Here are some reasons why:

  • River cruising is more intimate than ocean cruising. Rather than the multi-thousand-passenger megaships that resemble floating cities — with built-in malls, casinos, and giant waterslides – the long, sleek river cruise ships typically hold from 120-200 passengers. And most won’t be getting any larger, due to the constraints posed by passing through locks and canals and under bridges. With fewer passengers, you won’t have to fight… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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