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The Expert in Baby Boomer Travel

Travel Copywriter

National Grandparents Day

You can bicycle along this canal with VBT. Photo from VBT Bicycling and Walking Vacations.

You can bicycle along this canal with VBT. Photo from VBT Bicycling and Walking Vacations.

It was news to me, but National Grandparents Day is on Sunday, September 13th. 

According to Family Travel Association:

  • 50 million U.S. households are now led by grandparents, forecasting a continued travel boom by this large group of baby boomers.
  • Today’s grandparents are far more active than their parents were, spending lots of time planning trips around specific activities.
  • As a result, multi-generational adventure travel is up 30% year after year. (Multi-generational travel is the fastest growing segment of the travel industry and tops the list of travel trends, according to the Virtuoso Luxe Report.) 
  • More grandparents are traveling with just the grandchildren, leaving the greandkids’ parents’ behind.  
  • 22% of all grandparents traveled with just their grandchildren in the past year.

Here are a few suggestions for multi-generational travel, whether it’s… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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