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The Expert in Baby Boomer Travel

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McDowell Sonoran Preserve

Saguaro cacti along a trail in the McDowell Sonoran Preserve, Scottsdale. Photo by Sheldon Clark

Saguaro cacti along a trail in the McDowell Sonoran Preserve, Scottsdale. Photo by Sheldon Clark

Except for some brief stops at the Phoenix, Arizona, airport, I hadn’t been in the “Valley of the Sun” region for about 30 years until recently, when some friends invited us to spend a few days in their timeshare at the Sheraton Desert Oasis resort in Scottsdale, which lies north and east of Phoenix.

My memories of the area weren’t particularly positive. Our previous Phoenix visit — poorly timed for August, when it was 110 degrees in the shade — was spent futilely searching for the “there” there, to paraphrase Gertrude Stein. If there was a downtown Phoenix, we couldn’t find it back then. It just seemed to be a mass of sprawl in the desert.

Because I had imagined Scottsdale to be just another Phoenix suburb, I wasn’t expecting much in the way of… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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