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The Expert in Baby Boomer Travel

Travel Copywriter

hotel trends

Besides these standard amenities, Loews Vanderbilt Hotel might have a birthday cake waiting in your room when you arrive.

Besides these standard amenities, Loews Vanderbilt Hotel might have a birthday cake waiting in your room when you arrive.

A few months ago on this blog I posed the question, “Is ‘Personalization’ the Next Big Trend in Hotels?”

The blog post laid out the vision of Starwood Hotels CEO Frits van Passchen that emerging technology would soon allow hotels to know in advance what their guests are looking for and like — much as Amazon.com, Facebook, and, as I recently wrote about, Pandora, the internet music service, know about their customers through mining their vast data banks.

It turns out that several luxury hotels are already using social media to do just that.

According to the Toronto Globe and Mail, hotels in the Loews chain are checking out the Facebook pages of future arrivals to add those little personal touches to their rooms that will be memorable enough… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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