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The Expert in Baby Boomer Travel

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You can expect to see scenery like this if you follow Auto Europe's new Road Trips in Norway itinerary planner. Photo from Visit Norway.

You can expect to see scenery like this if you follow Auto Europe’s new Road Trips in Norway itinerary planner. Photo from Visit Norway.

Several years ago, my son, Grael, and I set out on a driving expedition from Paris to Spain. We had no planned itinerary — just followed our whims for a week — in our Auto Europe rental car, which I had reserved online here in the U.S..

We spent an enjoyable overnight in Toulouse, France, motored through the ravishing Pyrenees mountains between France and Spain, continued through the small mountainous nation of Andorra into northern Spain, drove south to Barcelona for a few days, then west to Basque country, and, when it started to rain there, headed north and ended up in Brittany in northwest France, where we ate crepes and walked by the seaside before returning to Paris via Mont St.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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