cut-rate air fares
While I’m traveling in Antarctica for a few weeks I’ll be reprising some of my most popular posts from the past three years. This post — now updated — originally ran in June 2013.
Cut-rate Spirit Airlines has developed an interesting marketing approach. They’ve traded in customer service and comforts for ultra-low fares, and are charging extra for everything from rolling carry-on bags ($35-$55) to water ($3 a bottle), and printing a boarding pass at the airport ($10). Can pay toilets be far behind?
Spirit hypes what it calls its “bare fare: No’free’ bag. No ‘free’ drink. A ticket with us gets you and a personal item from A to B.”
For “personal item,” think average purse size or a small backpack. Measurements are stingy — 16” x 14” x 12” — and if you don’t pay… Continue reading