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The Expert in Baby Boomer Travel

Travel Copywriter

Costa Diadema

Having spent several days in the past week cruising the western Mediterranean — Italy, France and Spain — on Costa’s new flagship, the Diadema, I’ve been able to reacquaint myself with some of my favorite sights in Europe: outdoor food markets.

For my taste, there’s nothing like a food market in Europe, where the vegetables, fruit, meat, seafood, sweets and everything else look so tempting that I’m ready to load up my shopping bag even if I have nowhere to cook or even time to eat them.

Here is a small sampling from one of my favorite European markets, in Barcelona, Spain, right off the famed boulevard, Las Ramblas. While the market is covered, its sides are open to the outdoors.

The market's seafood looks like it was caught that morning -- because it was.

The market’s seafood looks like it was caught that morning — because it was.

Fruta -- looks good enough to, well, eat.

Fruta — looks good enough to, well, eat.

Chili peppers, among other items.

Chili peppers, among other… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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