Design is crucial, but there are other key elements to creating great travel websites as well — whether the site is focused on a destination, a tour company, a travel agency, a resort, a hotel, a restaurant, cruise line, or other travel purveyor.
Today I’m going to talk about content, and in days to come I’ll focus on various other elements.
Content: Everything hinges on it. Travelers — and potential travelers — want information first and foremost. It should be clear, accurate and up-to-date. That means professionally written, thoroughly researched, and current.
Professionally written: When you read a sentence — any sentence — its meaning should be clear. It should… Continue reading